Puffer Malarkey Collective once again reached out to us for their digital design and marketing needs, this time for the latest addition to their collective of restaurants. For Animae, the design objective was to create a brand strategy and digital presence that beckoned new customers to the restaurant before they opened their doors to the public.

We worked alongside Animae’s marketing and events director to conceptualize and execute several targeted email campaigns designed to pique interest before opening.

Then, we drove users to a website that showcased Animae’s unique and distinct dishes, allowing viewers to sneak a peek at some of the restaurant’s interior design features as well. By generating curiosity and intrigue among the target demographic, we helped Animae secure reservations, book out their event space, and capture valuable sales leads.

As always, we designed a mobile-responsive site. By optimizing images and writing clean code, we were able to maximize potential site traffic and render the site more user-friendly. We also made the necessary adjustments to make the site compliant with the Americans with Disabilities Act, a requirement for any commercial website.