Herb & Eatery

Built on the love of a great sandwich, Herb & Eatery is the everyday favorite of San Diego locals. An eclectic café, wine shop, and chef’s market, locals can dine, enjoy a cup of coffee or a glass of wine, or choose an artisanal gift for someone special. This is where San Diego locals come early for a cup of coffee and stay late for a business lunch.

The ask

Herb & Eatery called for a revamped landing page, a refreshed social media presence, and an enlivened marketing strategy all with technically sound development. Innovum took on this project to help the eatery gain more traction online, increase online ordering, and promote their events and event space.

How we did it

The first step was to create a handsome website where the user could easily see the food, peruse the menu, order online, buy a gift card, see a calendar of events, and inquire about the event space.

Built on WordPress, the Herb & Eatery website is accessible from anywhere and is fully responsive on mobile devices. Because we built it with a clean code and an easy-to-use dashboard, the client can effortlessly oversee orders, update the menu, and manage the site.

To track performance and iterate the design, we installed a suite of tools including Google PageSpeed, Google Analytics, and Hotjar. The site was also compliant with ADA requirements by the time we were done with it.

In order to attract and persuade clientele to upcoming events and promote the new site, Innovum collaborated with Herb & Eatery’s marketing and sales team. Together, we designed an engaging email marketing campaign to boost awareness of events and tout the café menu.

The Result

Overall

47%

Increase in online orders

15%

Increase in event bookings

Social Media

7X

Average increase across all platforms

+14,000

New followers, a 7X increase from only 1,924

125%

Increase in engagement across all platforms

130%

Increase in number of posts

220%

Increase in number of likes, comments, and shares

Database

4,500

Utilizing all platforms, we produced a strong database of over 4,500 contacts

Email Campaigns

22.5%

Average open rate (Industry average is 15%)

3.5%

Average click rate (Industry average is .9%)

5200

Click-throughs

45

Event leads generated