Design | Web Development
Animae
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About

Animae is an elevated interpretation of West Coast Asian cuisine by the Puffer Malarkey Collective. A formal, seductive atmosphere sets the stage for highly theatrical dining on the ground floor of Pacific Gate by Bosa, Downtown San Diego's newest ultra-luxury condominiums.

Service Overview

The Ask

Puffer Malarkey Collective once again reached out to us for their digital design and marketing needs, this time for the latest addition to their collective of restaurants. For Animae, the design objective was to create a brand strategy and digital presence that beckoned new customers to the restaurant before they opened their doors to the public.

How We Did It

We worked alongside Animae’s marketing and events director to conceptualize and execute several targeted email campaigns designed to pique interest before opening.

Animae

Then, we drove users to a website that showcased Animae’s unique and distinct dishes, allowing viewers to sneak-peek some of the restaurant's interior design features as well.

By generating curiosity and intrigue among a target demographic, we were able to help Animae obtain reservations, book out their event space, and snag sales leads.


Animae | Web Design

As always, we designed a mobile-responsive site. By optimizing images and writing clean code, we were able to maximize potential site traffic and render the site more user-friendly. We also made the necessary adjustments to make the site compliant with the Americans with Disabilities Act, a requirement for any commercial website.

Animae

We built Animae’s site for ultimate performance, following Google PageSpeed recommendations. We also installed Google Analytics and Hotjar to track performance and to iterate the design based on user interaction.

By extending the design aesthetics throughout the client’s social media platforms, Innovum created a brand identity that is as sophisticated as the restaurant itself.

Animae
Animae


Animae

The Result

Reservations

4,200 Clicks

Using our OpenTable reservation widget, we have tracked over 4,200 clicks into Animae’s reservation system, which has lowered the monthly OpenTable cost for the client and increased bookings month over month.

Social Media

12X

Average increase across all platforms

+7,000

From 993 followers to over 6K new followers, we saw a 7X increase

120%

Increase in engagement across all platforms

110%

Increase in amount of posts

220%

Increase in number of likes, comments, and shares

Database

5,000

We successfully created a database of over 5,000 contacts

Email Campaigns

22.5%

Average open rate
(Industry average is 15%)

5.2%

Average click rate
(Industry average is .9%)

6,300

Click-throughs

Leads

5,000

New reservations made

10-20

Leads generated daily

1,000

Leads generated just through social media campaigns

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