Animae is an elevated interpretation of West Coast Asian cuisine by the Puffer Malarkey Collective. A formal, seductive atmosphere sets the stage for highly theatrical dining on the ground floor of Pacific Gate by Bosa, Downtown San Diego's newest ultra-luxury condominiums.
Puffer Malarkey Collective once again reached out to us for their digital design and marketing needs, this time for the latest addition to their collective of restaurants. For Animae, the design objective was to create a brand strategy and digital presence that beckoned new customers to the restaurant before they opened their doors to the public.
Then, we drove users to a website that showcased Animae’s unique and distinct dishes, allowing viewers to sneak-peek some of the restaurant's interior design features as well.
By generating curiosity and intrigue among a target demographic, we were able to help Animae obtain reservations, book out their event space, and snag sales leads.
As always, we designed a mobile-responsive site. By optimizing images and writing clean code, we were able to maximize potential site traffic and render the site more user-friendly. We also made the necessary adjustments to make the site compliant with the Americans with Disabilities Act, a requirement for any commercial website.
We built Animae’s site for ultimate performance, following Google PageSpeed recommendations. We also installed Google Analytics and Hotjar to track performance and to iterate the design based on user interaction.
By extending the design aesthetics throughout the client’s social media platforms, Innovum created a brand identity that is as sophisticated as the restaurant itself.
Average increase across all platforms
From 993 followers to over 6K new followers, we saw a 7X increase
Increase in engagement across all platforms