Animae is an elevated interpretation of West Coast Asian cuisine by the Puffer Malarkey Collective. A formal, seductive atmosphere sets the stage for highly theatrical dining on the ground floor of Pacific Gate by Bosa, Downtown San Diego's newest ultra-luxury condominiums.
- User Experience
- Web Design
- Web Development
- Search Engine Optimization
- ADA Compliance
- Email Marketing
- Social Media
The Ask
Puffer Malarkey Collective once again reached out to us for their digital design and marketing needs, this time for the latest addition to their collective of restaurants. For Animae, the design objective was to create a brand strategy and digital presence that beckoned new customers to the restaurant before they opened their doors to the public.
How We Did It
We worked alongside Animae’s marketing and events director to conceptualize and execute several targeted email campaigns designed to pique interest before opening.
Then, we drove users to a website that showcased Animae’s unique and distinct dishes, allowing viewers to sneak-peek some of the restaurant's interior design features as well.
By generating curiosity and intrigue among a target demographic, we were able to help Animae obtain reservations, book out their event space, and snag sales leads.
As always, we designed a mobile-responsive site. By optimizing images and writing clean code, we were able to maximize potential site traffic and render the site more user-friendly. We also made the necessary adjustments to make the site compliant with the Americans with Disabilities Act, a requirement for any commercial website.
We built Animae’s site for ultimate performance, following Google PageSpeed recommendations. We also installed Google Analytics and Hotjar to track performance and to iterate the design based on user interaction.
By extending the design aesthetics throughout the client’s social media platforms, Innovum created a brand identity that is as sophisticated as the restaurant itself.
The Result
Reservations
4,200 Clicks
Using our OpenTable reservation widget, we have tracked over 4,200 clicks into Animae’s reservation system, which has lowered the monthly OpenTable cost for the client and increased bookings month over month.
Social Media
12X
Average increase across all platforms
+7,000
From 993 followers to over 6K new followers, we saw a 7X increase
120%
Increase in engagement across all platforms
110%
Increase in amount of posts
220%
Increase in number of likes, comments, and shares
Database
5,000
We successfully created a database of over 5,000 contacts
Email Campaigns
22.5%
Average open rate
(Industry average is 15%)
5.2%
Average click rate
(Industry average is .9%)
6,300
Click-throughs
Leads
5,000
New reservations made
10-20
Leads generated daily
1,000
Leads generated just through social media campaigns