Farmer & The Seahorse is a space that celebrates healthy, organic ingredients and flavorful food in its ever-changing menu. Inspired by the bounty produced by local farmers and the freshest catch from Pacific coastal waters, Farmer & The Seahorse serves locally sourced New American plates in a rustic-chic, patio forward space.
- User Experience
- Web Design
- Web Development
- Search Engine Optimization
- ADA Compliance
- Email Marketing
- Social Media
The Ask
Farmer & The Seahorse needed Innovum to revitalize both their current web platform and their marketing collateral. The primary goal was to promote the restaurant and its nine on-site event spaces so that reservations and event bookings numbers alike would increase.
How We Did It
We began by building a site that emphasized the nine event venues on offer, as well as the full restaurant menu. We presented information clearly and thoroughly, giving the viewer everything they needed to make a reservation, dine in, or book an event venue.
Then, we tracked the performance of the site using Google Analytics and Hotjar and reiterated the design based on user interaction data. We made sure that the site was responsive on mobile devices, had maximum load speed, and appeared amongst the top results on search engines. To finish, we added the relevant code to make the site ADA compliant and compatible with screen readers for the blind.
Finally, Innovum helped the sales team design informative yet playful brochures, mailers, and online graphics. Supplemented by several similarly styled emails and social media graphics, all of the brand collateral we created for Farmer & The Seahorse concisely and exuberantly promoted the restaurant’s dishes, upcoming events, and venue spaces.
The Result
Overall
35%
Increase in restaurant business
25%
Increase in event bookings
Reservations
5,000 Clicks
Using our OpenTable widget, Innovum has tracked over 5,000 clicks into the Farmer & The Seahorse network, lowering monthly OpenTable costs and increasing reservations month over month.
Social Media
12X
Average increase across all platforms
+17,000
New followers, a 6X increase
115%
Increase in engagement across all platforms
114%
Increase in number of posts
212%
Increase in number of likes, comments, and shares
Database
10,000
New customers Innovum added to the Farmer & The Seahorse database
Email Campaigns
20.6%
Average open rate
(Industry average is 15%
4.8%
Average click rate
(Industry average is .9%)
6,400
Click-throughs
60
Event leads generated
+5,000
Reservations made
Leads
47%
Increase from new website
10-20
Leads generated daily
330
Leads generated through social campaigns