Green Acre

With its two locations at Campus Pointe and Nautilus, Green Acre welcomes visitors seeking a place to share a meal with friends and colleagues. A stylish farm-to-fork cafe with a patio, Green Acre features produce grown in an on-site sustainable garden. Its seasonal menu never fails to delight and satisfy guests.

The ask

Green Acre had two separate landing pages for one brand, making it difficult to manage content and sales. They looked to Innovum to merge these two pages into one centralized hub for marketing, reservations, and event space inquiries. They also asked us to align their social media presence with the rest of the web design to spark intrigue within the community and increase sales.

How we did it

We began by conceptualizing the two restaurants as one unified brand identity. Then, we designed an easily navigable section where users choose which Green Acre location they want to view. Respective menus, reservation systems, and event space information is viewable from a centralized menu bar or from the Green Acre location page.

We designed a responsive website to fit any device, optimizing each page for peak load speed and searchability on the web. We installed Google Analytics and Hotjar plugins to track performance and to iterate the design based on user interactions. Finally, we coded the site for ADA compliance and compatibility with screen readers for the blind.

We designed a responsive website to fit any device, optimizing each page for peak load speed and searchability on the web. We installed Google Analytics and Hotjar plugins to track performance and to iterate the design based on user interactions. Finally, we coded the site for ADA compliance and compatibility with screen readers for the blind.

Innovum then helped the Green Acre sales team design a series of cohesive leaflets to guide clientele through the event space rental process. We also created brochures and social media graphics to promote upcoming events and new menu dishes. Everything we designed for Green Acre had a major impact on brand awareness and consistency between the two locations.

The Result

Overall

15%

Increase in restaurant business

20%

Increase in catering business

Reservations

10,000 clicks

By employing an OpenTable widget, Innovum was able to track over 10,000 clicks into Green Acre Campus Pointe and Nautilus, which increased monthly reservations and kept OpenTable costs low.

Social Media

12X

Increase across all platforms

5,000

NAUTILUS
New followers, a 7.2X increase

5,500

CAMPUS POINTE
New followers, a 9.5X increase

130%

Increase in engagement across all platforms

114%

Increase in number of posts

212%

Increase in number of likes, comments, and shares

2.5M

Actual unique impressions on social media in the last year

Database

20,000

Between both locations, we originated a substantial database of over 20,000 new client contacts.

Email Campaigns

20.6%

Average open rate (Industry average is 15%

4.8%

Average click rate (Industry average is .9%)

19,200

Click-throughs

180

Event leads generated

15,000

New reservations made

Leads

50%

Increase from new website

10-20

Leads generated daily

1,000

Event leads generated through social campaigns