Herb & Wood is an artfully curated dining project from restaurateur duo Brian Malarkey and Chris Puffer. The Little Italy restaurant is known for wood fire cookery, focusing on basic rustic preparations with an elegant presentation. The experience seeps an industrial loft-patio space atmosphere.
The Puffer Malarkey Collective turned to Innovum for nearly all of their digital product, marketing, and design needs in this project for Herb & Wood. We sought to increase online table reservations and event space bookings via a complete marketing strategy and website analytics.
By making the necessary adjustments for compliance with the Americans with Disabilities Act, Innovum made the Herb & Wood site accessible from anywhere and to almost anyone. Optimized images and a clean code make way for ultimate site performance, and tools like Google PageSpeed, Hotjar, and Google Analytics provide feedback that aids the iteration of our design based on user interaction.
Average increase across all platforms
New followers, up from only 5,120
Increase in engagement across all platforms