Herb & Sea needed what all high-end restaurants do: to build their digital presence and expand their brand strategy. Innovum’s specialty is designing web experiences that drive web traffic, build a customer database, and propel sales. This project was an exercise in consistent, stylish, technically sound web development and marketing.

First, we brainstormed what the restaurant’s concept and experience should represent in the mind of a web user. We threw in breathtaking photography of culinary masterpieces, interior design havens, and smiling chef’s faces to wow the audience. A section where users could explore the full Herb & Sea menu serves to get their mouths watering before they scroll to a call to action. By allowing users to reserve a table directly through the website, we increased the number of direct bookings.

Using WordPress to create the site, Innovum ensured that it is responsive for mobile devices and contains an easy-to-use dashboard, so that customers and managers alike find ease of use. Both ordering online and updating menus are painless for both types of end users.

In conjunction with the marketing team, Innovum designed several emails and social media graphics to promote the opening of the restaurant and blend the brand identity into the web design. Everything we designed for Herb & Sea has an attractive, cohesive style and succeeds in creating the brand awareness the restaurant group was looking for.