LifeCouple
LifeCouple offers an affordable digital, smartphone-based platform helping individuals and couples understand and practice key real to life relationship fundamentals. Through an array of user experience activities and tools, couples can start to address and monitor their issues with built-in accountability and track-ability indexes.
The ask
LifeCouple contacted us to create the digital ecosystem for a mobile app that helps couples and individuals work on their relationship dynamics. The ask was to create the brand experience, and setup a style guide that will be used through out the different platforms that we needed to design.
How we did it.
We first started creating a logo that represented LifeCouple’s vision to help couples “Stay A Couple For Life”.
The second step was to develop the brand. We created a style guide that would provide a guideline for the way the brand should be presented from both a graphic and language perspective.
In order to create the best product, we helped the LifeCouple’s UX team create clickable prototypes and help them test and iterate the designs based on user feedback.
To facilitate development handoff we created a detailed style guide and component library that they could reference for consistency.
With the help of the marketing team we created a website to funnel the social media and email marketing efforts to help users understand better the benefits and download the app.
And finally we created a fun video that explained how the app works in less than a minute that could be use in dfferent platforms.
The app got funded on 2019 after we successfully helped LifeCouple launch an MVP an a digital ecosystem that could support the growth.
The results
App Metrics
5K
Users
$1.25
Customer Acquisition Cost (Average $1 – $5)
5m 42s
Avg. Session Length
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