LifeCouple offers an affordable digital, smartphone-based platform helping individuals and couples understand and practice key real to life relationship fundamentals. Through an array of user experience activities and tools, couples can start to address and monitor their issues with built-in accountability and track-ability indexes.
- User Experience
- Web Design
- Web Development
- Search Engine Optimization
- ADA Compliance
- Email Marketing
- Social Media
- Video Animation
The Ask
LifeCouple contacted us to create the digital ecosystem for a mobile app that helps couples and individuals work on their relationship dynamics. The ask was to create the brand experience, and setup a style guide that will be used through out the different platforms that we needed to design.
How We Did It
We first started creating a logo that represented LifeCouple’s vision to help couples “Stay A Couple For Life”.
The original meaning of the infinity symbol refers to the union between two individuals, duality and perfection. This symbol has a special and very powerful meaning for couples in love as it is believed to represent a promise of eternal love.
The second step was to develop the brand. We created a style guide that would provide a guideline for the way the brand should be presented from both a graphic and language perspective.
In order to create the best product, we helped the LifeCouple’s UX team create clickable prototypes and help them test and iterate the designs based on user feedback.
To facilitate development handoff we created a detailed style guide and component library that they could reference for consistency
With the help of the marketing team we created a website to funnel the social media and email marketing efforts to help users understand better the benefits and download the app.
And finally we created a fun video that explained how the app works in less than a minute that could be use in dfferent platforms.
The Result
The app got funded on 2019 after we successfully helped LifeCouple launch an MVP an a digital ecosystem that could support the growth.
Funding
475,000
Series A
App Metrics
5K
Users
$1.25
Customer Acquisition Cost
(Average $1 - $5)
5m 42s
Avg. Session Length
